More Streams Blog
Music Personalization is a Win-Win-Win For Artists, Fans, and Spotify
TL;DR What makes streaming platforms stand out across a vast digital landscape can be summarized into one word: personalization. From Netflix to Spotify, investments are being directed towards tools that help tailor content to an individual's exact preferences. Uniquely tailored recommendations enhance the user experience, ultimately creating a win-win-win scenario for streaming platforms, fans, and creators.
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From Viral TikToks to 3 Grammys: Olivia Rodrigo's Ascent Into Stardom
TL;DR Since going viral on TikTok in early 2021, Olivia Rodrigo’s singing career has reached extraordinary heights. To date, the artist has garnered billions of streams and now holds 3 Grammy accolades including Best New Artist and Best Pop Vocal Album.
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How PinkPantheress Got a Record Deal Without Ever Playing a Show
TL;DR TikTok is fueling a radical transformation of the music industry, challenging the current reality where 0.7% of artists drive 90% of streams. Substantial capital and upfront investments by record labels are no longer required for an artist to gain exposure. Gone are the days of traditional A&Ring. Instead, the 1 billion users of this app are determining who the next breakthrough artist will be.
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How can artists stay ahead of the curve in 2022?
TL; DR Here at More Streams, we read Viberate’s 2022 State of Music Report so you wouldn’t have to. If you want to elevate your career as an artist, here are 6 industry takeaways you should be aware of: